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The spoke holes are very close to the outside diameter of the flange. Looks to be no reason why the pitch circle diameter of the holes can not be decreased to give more material to resist to the pull of the spokes.

If im honest I dont think that was the problem,I know a few people with older profile hubs, say 4/5 years old, and they are still going strong, there was a lot of talk in the the bmx would about using inferior alu and poor quality control