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@Clara
He took some vintage cigarette cards and made them into greetings cards.
(Just incase your Google is broken)
In the UK, W.D. & H.O. Wills in 1887 were one of the first companies to include advertising cards with their cigarettes, but it was John Player & Sons in 1893 that produced one of the first general; interest sets ‘Castles and Abbeys’. Thomas Ogden soon followed in 1894 and in 1895, Wills produced their first set ‘Ships and Sailors’, followed by ‘Cricketers' in 1896. In 1906, Ogden’s produced a set of football cards depicting footballers in their club colours, in one of the first full-colour sets.
Each set of cards typically consisted of 25 or 50 related subjects, but series of over 100 cards per issue are known. Popular themes were 'beauties' (famous actresses, film stars and models), sporters (in the US mainly baseball, in the rest of the world mainly football and cricket), nature, military heroes and uniforms, heraldry[3] and city views.