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@Oliver Schick
Why flag this under 'hipster'?
Bollocks. From what it says in the video, it predates Facebook.
Watch it to the end. It looks like good fun. You realise what it's about when you see at the end quite how many people do it. It's a bit like our bridges rides or other social rides. They're proud of it being unique to Portland and consider it an important part of their cycling culture. There's nothing wrong with that. I'd go along if I ever went to Portland. I could, because the bikes are freely available to anyone. The particular phrase used shouldn't irk you.