Is it time to start calling out bad cyclists?

Sid McGrath

~~ Chief Strategy Officer

     **You may know him from:**

     Fascinated by all things Freudian, Sid studied Psychology at  Newcastle University, before joining Procter and Gamble as a Brand  Manager in 1989. There he worked very, very hard- on brands such as  Fairy, Pampers and Max Factor, but also on his soon-to-be wife, Nancy.
     In 1995 he defected to the agency world, as a planner at JWT  on Nestle and Unilever. He then moved to Euro RSCG as Deputy Planning  Director on Cadbury’s and Haagen-Dazs. In 1998, he became Head of  Planning at HHCL, working on brands like BSkyB, Iceland, Pot Noodle,  Sure, Birds Eye, amazon and Bacardi Martini.
     Sid was Managing Director at HHCL when Karmarama poached him  in May 2006. He splits his time here between creating strategic  masterpieces and courting the fashion press.
     **In a film:**

     Sid would be played by Al Pacino after a bottle of crème de menthe. 
     **Most likely to: **

     Start his own~~ cunt.

Edited for concision.