Of course you could always head to eBay to buy it cheaper:
Completed listing for the same thing @ £340: http://www.ebay.co.uk/itm/Sony-alpha-NEX-5-14-2-MP-Camera-black-16mm-2-8-18-55mm-lenses-/220881910760?pt=UK_CamerasPhoto_DigitalCameras_DigitalCameras_JN&hash=item336d967be8#ht_500wt_947 New camera (with SD card and spare battery) @ £429: http://www.ebay.co.uk/itm/Sony-NEX-5-18-55mm-16mm-Kit-4GB-Bat-SONYWty-SILVER-EINW-/380283103214?pt=UK_CamerasPhoto_DigitalCameras_DigitalCameras_JN&hash=item588aa3a7ee#ht_3945wt_930
^ Admittedly this one is from Hong Kong but they're a good company...
@Soul started
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Of course you could always head to eBay to buy it cheaper:
Completed listing for the same thing @ £340: http://www.ebay.co.uk/itm/Sony-alpha-NEX-5-14-2-MP-Camera-black-16mm-2-8-18-55mm-lenses-/220881910760?pt=UK_CamerasPhoto_DigitalCameras_DigitalCameras_JN&hash=item336d967be8#ht_500wt_947
New camera (with SD card and spare battery) @ £429: http://www.ebay.co.uk/itm/Sony-NEX-5-18-55mm-16mm-Kit-4GB-Bat-SONYWty-SILVER-EINW-/380283103214?pt=UK_CamerasPhoto_DigitalCameras_DigitalCameras_JN&hash=item588aa3a7ee#ht_3945wt_930
^ Admittedly this one is from Hong Kong but they're a good company...