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Media agency: "Half page full colour for 10K? You've having a laugh"

Advertising agency: "I have a vision of a bunch of cool kids in tight trousers on a boat using the product and laughing"

Branding agency: "Brand guidelines dictate that logo has to take up half of that space"

Production agency "If we all go to Cuba/Spain/Stockport, there's an amazing beach/mountain/cobbled street we can shoot this on it'll only cost £500K"

New Media Agency: "I can get this to the top of the google search rankings"

Social media agency: "I'll send freebies to 200 bloggers and we'll get some retweets out of it"

Repped