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@Alb
The BMC Masschallenge MC01 is a result of the product managers @ BMC having a bit of fun. For the really small amount they've made they'll probably sell to bankers, etc. Like miro_o stated - essentially it's a marketing bike.The idea came about when Cadel asked BMC to build him a commuter (naturally it had to have all the high end sponsors kit on it) - http://www.bikerumor.com/2011/05/13/spy-shot-cadel-evans-bmc-29er-urban-commuter-with-easton-carbon-wheels/
Complete bike should weigh under 7kg.