What time is it? Watches and horology

Here's a link to their site: http://www.koboldwatch.com/products/phantom-p-110.html

It has a 10 year warranty and was designed with help from the navy seals.

Just to re-iterate, the buttons are on the cyclist-friendly side! its $4,650 which will be about two quid next week.

It really isn't worth that money.

It's got the standard ETA 7750 movement that the vast majority of automatic chronographs have. It's actually called the Valjoux 7750 and you can read about it here: http://www.timezone.com/library/horologium/horologium631672313433425752

You can buy watches with the exact mechanism from as little as £600.

In fact my Sinn has that movement and I can see what they've done... let me find a picture to illustrate:
http://www.sinn.de/en/Modell/356_PILOT.htm

They've just turned the case around... it's the same basic movement.

So if you can get this movement in a watch from £600, are you really going to want to spend nearly £3k just on a case that supports having it rotated 180 degrees? That's a lot of money just to put buttons on the left, and I cycle in mine frequently, it's not a big deal you know, the buttons don't dig in at all... what, you wear it in front of your wrist bone? Weirdo.