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@Dammit
It's possible that Pinarello have never dealt with the factory that makes the frames, as odd as it sounds- I routinely meet the owner of a large, ostensibly British tool company in the pub (he lives round the corner from my folks, who live next to the "Q" of B&Q).
John's company now have a design office in China, but they have never spoken to the factory that makes their stuff- they always speak to a member of an ever changing cast of agents, all of whom claim to be "the actual" representative of the factory, but never are.
Funny way to do business- but it works.
So, Pinarello may have the same arrangement that John D's company do, a contract with the agent to produce 20,000 units for £99 per unit, shipped to a port in Europe.
Nothing whatsover to stop the factory flogging another 10,000 units through another agent once they have tooled up for it.
Would John like to stop this happening with his companies stuff? of course, he has paid for the design and so on.
Would he be willing to lose the profit margin that manufacturing in China gives him?
No, so he will put up with "no-brand" socket sets etc, and rely on his sales and marketing to move his stock ahead of the competition.