Rapha, nice but a bit pricey?

Does anyone use the Rapha boxers?

I thought I'd be clever and use my Icebreaker merino boxers for riding in but they've worn through after two rides. (Despite lasting years of abuse otherwise.)

Are the Rapha ones comfortable and do they last?

Did about 100 miles per day for 5 days wearing them (fresh pair each day, in case you're wondering). A bit of nappy cream on my cheeks, all day comfort. (Did that sound like a menstrual product?) I love them.

If you decide to try them, then be certain to get the size right so that the pad won't move around. I have medium shorts / trews from them but the correct pants size for me is small.