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@Shanghaied
Stop making affordable mid-range hubs. Chains that can only be joined with a £100 tool, and only split twice. BB bearing (Ultra Torque) that can only be changed with a gear puller - an automotive tool that no one has and can't be bought in 99% of bike shops. Crank arms that can only be removed with a gear puller (Power Torque). Compact chainrings that have 110mm BCD for only FOUR of the bolts, and 112mm for the last one just so that you can't use anything else out there. Downgrading mid-range groups (Power Torque & Power Shift) to save money and NOT lowering the price. Gear cable whose head is just slightly smaller than everything else. Building a factory in Eastern Europe instead of Asia, the world's largest OEM market.
I swear, sometimes it's like they don't actually want people to buy their stuff. And this is coming from a Campagnolo user.
Been told that the labour intensive carbon fibre stuff is made in Romanian, where labour is cheaper. So that's probably a lot of their high-end stuff then.