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  • Besides the fact they are nice bikes, I think I just love the name 'LOOK' for a company.
    Was one of those brands that stuck in my head whilst watching the Tour as a child.
    (Along with Z, ONCE, Banesto etc.)
    You may know they first made ski bindings/snow equipment. I was told this by a colleague who spotted a LOOK Mondrian sticker on my desk's drawers.

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