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@ewanmac
I would guess that you are right in your assumption that a large proportion of top gear viewers are not the type of person who are going to be drawn to environmental arguments of any sort, but sadly this also EXACTLY the sort of person who is going to allow their opinion to be swayed by some ignorant twit who falsifies information for the sake of a cheap joke.
Would top gear really be that much less popular if the electric car managed to travel an unexpectedly large distance between charges? There have been several shows where the unexpected efficiency of a petrol car has been the very crux of an exciting story line. Why not so with an electric car?
Environmental issues in general (let alone the relative merits of electric cars) have a hard enough time gaining traction in a world obsessed with "balanced reporting" of issues, where one ill informed naysayer's opinion is taken to count as equal to that of almost every trained climate scientist. In my opinion it is the very viewers of shows like top gear (to stereotype) that are the ones very most in need of accurate education. If more people realised the depth shit hole we are burning ourselves into and had a greater awareness of the possible solutions then we might have a better chance of avoiding a cataclysmic disaster.
As for the price of electric cars the surest way of driving down price is to increase their popularity...Anyway, I'm getting boring... end rant.
But, deliberately falsifying and mis-representing information for the sake of cheap jokes makes them cocks no matter how you look at it.