You have to glamourize real life and real jobs*. It helps if people already doing those jobs get some respect for their efforts (which could come in the form of reasonable wages, or not over-paying those in less ethically sound / worthy jobs - you'll have to go with me on that one, I know it sounds completely outlandish).
I do love the hippity hop music though.
*does help if those jobs haven't been cut :/
While we're both dreaming, to hippity hop music, can we bring back neighbours who help sweep the street?
While we're both dreaming, to hippity hop music, can we bring back neighbours who help sweep the street?