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@deleted
Not sure how true that is, one thing for sure is that it's growing and fast.
London is a tough place to setup a retail business with ridiculously high rents compared to nearly every other city in the UK, however it has benefits, the largest market by far in the UK for a start.
This could be "the moment" to start a female only bike shop and if done well with a broad range of products I could see women travelling from all over London if not the UK to get decent advice and be able to compare products for real rather than making guesses on internet shops.
There could also be huge potential for free publicity here as if realised (I'm sure many have thought of it) it would be new and original.
I've always admired Nhatt's liberal approach to femininsm / femininity and a team including her and like-minded colleagues could be a great environment for women cyclists (I'm guessin'....as I'm not a woman)
Why not have some kind of focus group with like-minded women already in the industry? either shop-workers, mechanics, managers, suppliers and designers to guage interest / feasibility? people with marketing and financial expertise would be good too.
Then just look for an angel.