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@edscoble
I loved this idea, I know a lots of women who came to our shop is never happy with the selection (which I do agree), and of course the lack of knowledge from the men about bike fitting, e.g. the brake reach, the handlebar width, etc.
perhaps an online shop? look at TokyoFixed, they started off as an online shop, then pop-up shop eventually have their own successful business.
naturally TokyoFixed have a different market, but I feel online would be a safe way to start before moving to the ol' Brick and Mortar.