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@gbj_tester
"Claimed weight for the levers is 313g/pair...The front derailleur (162g) ...The rear derailleur (270g)"
So, without the battery, it's already ~170g heavier than the much cheaper SRAM Force. I anticipate some severe paring of the quality of the finishing kit to get a decent carbon frame with Ultegra Di2 to hit the £3000 price point too.
I'm sure Shimano have done their market research properly and will sell enough Electric Ultegra to make the economies of scale, on which the 'keen' pricing utterly depends, work, but SRAM probably aren't quaking in their boots. There are probably more people out there with techno-fear who won't go near electronic shifting than there are techno-weenies who must have it.