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@nellyrodders
This is horrible. That poor family. I don't think that signs flashing to tell you your going over 30 could ever do anything. If you haven't the wherewithal to notice it on your speedo then you shouldn't be behind the wheel in the first place.
Norwich has the problem that it is a very old city built around an archaic road layout that just isn't designed for the volume/with of traffic that piles around it all day. Add to that the hesitance and absent mindedness of many drivers, focused more on their destination, auto-piloting their way to work/home each day and the results speak for themselves.
Each car owner should be forced to own and maintain a bicycle, having to use it for city commuting a minimum of 8 weeks of the year. I think that is more likely to wake people up than the introduction of traffic 'calming' measures which result in the vast majority driving faster where they know there are none.
My deepest sympathies to the Rudledge family.