• Because the morons that will buy this don't want the hassle of building a bike. You wouldn't buy a burger bun and some lettuce from McDonalds.

    I thought morons are usually rich and therefore would go into Evans ans ask for the most expensive bikes without actually knowing how to pedal.

    I saw a guy in a bike shop once wanting a custom built fixie that worth a grand without having any knowledge of bike. He kept saying, whatever you say mate, as long as it looks good...

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