• Probably the best place for this:
    Asos have just launched EAST - "Cycling-inspired style from London's coolest postcode"...

    "It’s time to get on your bike, or at least look as though you are – East encapsulates all that’s good about the cycling-inspired trend seen all over East London (without the bike clips of hardcore fixie enthusiasts of course). Varsity jackets, drop-crotch shorts and summer beanies put a fashion-forward spin on cycling gear."

    Even the copywriter fucking hates you for shopping on EAST.

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