Breeze and Cycletta, British Cycling's new women specific projects

It's not like BC don't have a massive PR budget for non-funded projects. Either targeting women is not in the marketing strategy and they don't give a fuck, or they're just not doing it very well.
[URL="http://www.ctcchallengerides.co.uk/CTC_Leeds_womens_only_sportive.php"][/URL]

BC has a departmental structure, therefore budget is departmental. Budget comes from funding which is why recreational cycling got £1m to target womens cycling.

Of course we need more women racing, but the initial participation needs to improve before that's going to happen.