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@tricitybendix
I dunno... you don't need a million quid to make the cycle sport side of the BC website a little bit less exclusively aimed at men (though that said I have just realised they've introduced the ability to search for women only events which they didn't have last time I emailed someone there to whinge about it).
A few more tweaks along those lines could result in a bit more uptake amongst women for the more competitive or sportive side of things. Which would redress the ridiculous balance at the moment, where most 'normal' (i.e. aimed at men) info on cycling is about racing, training and endurance rides and all the women focused stuff is about pootling around on a hybrid and doing your hair and make up.