Rapha, nice but a bit pricey?

lol.

From the Rapha customer survey:

59. A new cycle clothing brand appears in your favourite cycling magazine/ website selling jerseys made from a merino wool blend and featuring a familiar three rear pocket configuration and contrast armband styling. When you visit their website you find the experience poor but the jerseys are a bit cheaper than Rapha's. Do you:

In other words, if we hike our prices up again would you continue to buy from us or go elsewhere?