Instead of assuming people with a preference for a sport would pay hundreds of pounds, thereby increasing their chance in the completely random ballot, they should have given weight in the ballot towards individuals getting tickets, (i.e. 2 people applying for a pair each have more chance than 1 person applying for 2 pairs), but also allowed for some form of preference. Either by listing your choices in terms of preference, or even better only selling certain events on certain weeks
for example, sell all cycling and a few other events one week, athletics plus others the next, and swimming the next. That way it would be fair.
Instead of assuming people with a preference for a sport would pay hundreds of pounds, thereby increasing their chance in the completely random ballot, they should have given weight in the ballot towards individuals getting tickets, (i.e. 2 people applying for a pair each have more chance than 1 person applying for 2 pairs), but also allowed for some form of preference. Either by listing your choices in terms of preference, or even better only selling certain events on certain weeks
for example, sell all cycling and a few other events one week, athletics plus others the next, and swimming the next. That way it would be fair.
Random isn't fair, it's just morally neutral.