How about changing the poster picture to something that would appeal more to the general public?
and the wording to something like;
Norwich AlleyCat; an evening bicycle treasure hunt across the historical city of Norwich. Suitable for ages and cycling abilities.
I found this picture on google images:
@Cargo_Cycles started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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How about changing the poster picture to something that would appeal more to the general public?
and the wording to something like;
Norwich AlleyCat; an evening bicycle treasure hunt across the historical city of Norwich. Suitable for ages and cycling abilities.
I found this picture on google images: