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@deleted
His brand is badly compromised where? On the forum or among his previous customers? We have no evidence at all for there being a significant number of people who would not now buy a bike because it is a Foffa.
If he is compromised on the forum then the forum cannot have it both ways; being at once discerning and knowledgeable (and independent minded) enough to have its opinion taken seriously on his old bikes but also fickle, shallow and sheep-like enough to avoid new foffa bikes because of 'branding'.
The pomposity and self-importance of sections of this 'community' is never more evident than when talking about bikes rather than about cycling.