Rapha, nice but a bit pricey?

Agreed, but why does it need a special £155 jersey and why the fuck do they have to write one of those ridiculous "it was so epic" ride reports.

It's a 600k Audax, it'll be ridden by nutcases, social misfits and people whose bikes cost less than £150, i.e. not Rapha's target audience, whose idea of an epic ride is 100 km into the Surrey Hills when there's the threat of a shower or two.

.. and your wheelset cost more than the average monthly salary in the UK