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@andyp
Agreed, but why does it need a special £155 jersey and why the fuck do they have to write one of those ridiculous "it was so epic" ride reports.
It's a 600k Audax, it'll be ridden by nutcases, social misfits and people whose bikes cost less than £150, i.e. not Rapha's target audience, whose idea of an epic ride is 100 km into the Surrey Hills when there's the threat of a shower or two.