Blaze bicycle lane laser

I like this. http://www.theage.com.au/digital-life/cartech/lasermade-bike-lane-could-save-lives-20110615-1g2oi.html

**Laser-made bike lane could save lives
**

A safety device that projects a bright green laser image of a bike on to the road ahead – alerting motorists to its presence – could be a life saver.

          Developed by Emily Brooke, a student at the University of  Brighton in England, the invention has won her a place at Babson  College in Massachusetts in the US, on an entrepreneurship programme, [**the university said**](http://www.brighton.ac.uk/news/2011/110601bicycle_blaze.php?PageId=810).
          Her innovation, BLAZE, is a small, battery-powered device  that is attached to the handlebars of bicycles, motorcycles or  scooters, and projects a laser image on to the road ahead.

            The bright green bicycle symbol travels ahead of the  cyclist, alerting others to its presence. The image can be flashing to  make it more visible and can be seen "even in daylight", the university  said.
          Emily plans to work on developing the product in Massachusetts, it added.
          "I wanted to tackle the issue of safety of cyclists on  city streets by increasing the visibility, footprint, and ultimately the  awareness of the bicycle," said Brooke, a final-year product design  student.
          "Eighty per cent of cycle accidents occur when bicycles  travel straight ahead and a vehicle manoeuvres into them. The most  common contributory factor is 'failed to look properly' on the part of a  vehicle driver. The evidence shows the bike simply is not seen on city  streets," she said.
          "Even when lit up like a Christmas tree a bicycle in a  bus's blind-spot is still invisible. With BLAZE, you see the bike before  the cyclist and I believe this could really make a difference in the  key scenarios threatening cyclists' lives on the roads."
          Emily worked with road safety experts, Brighton &  Hove City Council, the Brighton & Hove Bus Company and driving  psychologists in developing BLAZE, the university said.

Read more: http://www.theage.com.au/digital-life/cartech/lasermade-bike-lane-could-save-lives-20110615-1g2oi.html#ixzz1PJHD8FDk