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@deleted
Is livestrong.com an arm of Lance's charity work or a profit-making content farm using the same brand identity as the Lance Armstrong Foundation (livestrong.org), I wonder how many people knew there was difference?
http://ren-kathy.blogspot.com/2011/04/livestrongcom.html
http://news.ycombinator.com/item?id=2132653
http://www.businessinsider.com/lance-armstrong-poised-to-make-a-killing-on-demand-medias-ipo-2011-1
http://www.wired.com/magazine/2009/10/ff_demandmedia/