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@Help!
No, just a casual uninformed observation, I have no clue about the actual figures, all I am saying is that it can't be looked at as simple one way expenditure, there are likely to be returns to, I'd guess (and only guess) that the increased tourism might well bring in a bit.
Don't get me wrong, I think it's a shame that we do stuff like this, and the money could be much better spent, but in the grand scheme of things (the national debt) 30 or 60 million (or whatever it is) is a very very small drop in an enormous ocean.