Market research for a new online store

I got the Pive bit. OPiveO?

Sorry, I'm a newbie and still in the nursery so I should be good!

I recently bought a set of traditional guaranteed squeal-free road brake pads and holders from Velo Orange in the US. Brake pad holder prices in the UK take the p*ss! They were $12 from VO.

And I'm seriously considering some of their metallic braid brake cable kits. There are VO resellers in the UK already, but they don't stock these little things which are, being VO, good quality. Basically VO impress me because they can be bothered to innovate with their own products and don't skimp on quality.

Lights I have a problem with, or rather I don't. Cheap LED flashlights and mounts from DX sorted me out. The quality is notoriously dodgy, the hardware on the mounts rusts, but they are cheap and I find it hard to believe anyone will compete with the Far East. If Epi velo is supposed to signify epicurean cycling products, you don't want to be selling this tat.

Awesome, thanks for the ideas! I've got quite a bit of planning ahead of me but I'm determined to produce something unique, that will provide affordable products that people are happy with.

I have quite a few innovative ideas. Some exist, some don't. Those that do exist tend to be notoriously expensive. I want to change that. Quality doesn't have to rip out your pocket.

The products I will be selling will not have been made by myself, but I have over the years bought a hell of a lot of inexpensive accessories. Some have been terrible, some have been just as good as something you can pay 20 times the price for. I will bring an inexpensive line of high quality tested products, which will prove their worth without leaving you in debt.

Epivelo will be nothing to do with selling off cheap, crap products. Being a cycling freak myself I want to create something where a lot of thought has gone into deciding what products a dedicated cyclist will want, with a particular emphasis on both durability at a price point that will beat what's already available.