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@Dammit
The slogan is meanifngless, as Oliver points out without seeing their working then it means nothing.
It does (sort of) lead to an interesting point though.
The whole Green thing is about energy, specifically the costs of that energy.
In those terms we, as cyclists, are clearly guilty of taking more than our fair share of the resources by the very act of cycling, surely?
My Garmin told me that yesterday I used around 900 calories going to work and back, then another 800 or so going for a run afterward.
That's got to be equivalent to 800g of cow, and the energy requried to raise that, slaughter it, prepare it and so on, or (probably) something like a million carrots.
If I'd got the train my carbon footprint would be hugely smaller, as I'd have burned through maybe 10% (if that) of the calories?