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@Oliver Schick
The slogan 'as green as walking to the supermarket' is as good as meaningless, as you have no idea what they've factored into their calculations. I don't think that reductionist calculations of environmental cost make much sense, anyway. There are so many factors that you really can't quantify. It would take a study of monumental proportions to take in all of them.
For me, one of the most important worries about that sort of delivery method is that it will over time undercut local businesses, concentrate actual retail, and ultimately only benefit really large companies. I don't believe that this is a good thing, as it removes all the benefits of smaller businesses.
Longer-term, if it continues to be successful and to grow, I think that it has the potential to do tremendous harm. Any consideration of whether something is 'green' has to take into account whether it can grow indefinitely, and this definitely can't.
Anyway, there would be reams to say about that here. I might come back to it later.