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@EEI
We rip all the startups apart on here, but it's good to have the multiple choice, so we don't look all like clones. The more the merrier.
Our only hope is that fierce competition will bring better quality clothing and not the opposite.
It's not all about the price - people are willing to pay more (but not an absurd amount) for functional and aesthetically pleasing clothing which is made well and lasts longer.
Sometimes is better to pay once and wear something through the whole season than pay a very little and see the thing fall apart after a couple of outings.
From what I see, your clothing range is more suitable for people who commute on their bikes to the office and simply want to look stylish, but also comfy. God bless you, even it's not to everyone's liking.
If I was you, I'd read threads about Rapha and Torm on this forum, if you're prepared to sieve though the drivel, funnies and all the piss take. You will get the gest of what - at least some - people are after in cycle related clothing and perhaps how to avoid traps of douchebaggery (ie. Paul Smith's washbags).