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@deleted
I think investing in companies who products/services you use makes good sense.
Like investing in a house and living it.
Essentially means you get the product at cost, because any profit the company makes comes back to you. Obviously this benefit depends on your level of orignal investment.
It also means you know the company is making a product that someone actually wants to buy - always a good sign.
but if the company already sells the products at cost or loss then the reverse of all this is true.
and just because your buying something doesn't mean anyone else is, it might blind you to the true qualities of the business model.