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@chainwhip
Last year the Finnish national lottery published statistics of what kind of row people are likely to pick.
And 1,2,3,4,5,6,7 was indeed the most popular combination.
Thus the expected value for the sum winned is lowest for those numbers, cause there be most people to share the loot.
What's happening there is called the hipster obscurity paradox; everybody trying to be different ends up being different in the same manner. Chances are that if something just crosses your mind, it crosses million other people's minds also, unless your an einstein. Chances are you're not an einstein.
Totally random numbers get the highest expected value from the Lotto, cause the other hipsters that decide to get totatally random number numbers get different random numbers.
This should be of course extended outside the realm of lottery; music, clothes, facial hair, mode of transportation, etc should be chosen in random to maximize the obscurity of your lifestyle.