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@JonoMarshall
You can't really get a higher quality score because there's very little content on your site.
For example: An AdWords campaign that uses the copy: "Buy some great socks" but then points to www.lfgss.com will get a low quality score compared to: "Find some great fixed gear bike advice" pointing to the same domain. If Google thinks you have a low quality score then you have to pay more (per click) than sites with a good quality score.
You could always go more obscure with your keywords (as your score is low anyway) and target traffic that no-one else is fishing for: "Crazy cat socks" as opposed to "socks", etc.