Investment & Investing

Apple are on the constant rise because of the cult following they've gathered. It's like a new trend that never goes out of fashion. They've hit a point where they seem to be a bit of a religious cult. It demonstrates how far people are willing to go to be like everybody else.

but there are more Android phones in use than iphones and more pc's in use than apple computers. surely to be like everyone else you wouldn't want to buy an apple product?

their stock is rising because they have invented a closed system where they control the hardware, software and some of the media content and profit from all these areas, their sales are increasing faster than their competitors because some people like this integration whereas those that are appalled by it have other products available to them.
it's not about a cult following, it's about a business model that attracts more customers as well as keeping existing ones while maintaining profit margins, this is essentially how all business grow.