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@vacant
It took me about 9 months of doing around one questionairre a week with Harris Interactive to get a £15 Debenhams voucher. I could have received some typical freebie tat (pocket calculator, cheap R/C car etc.) earlier, but I wanted some readies. Voucher was given to my mother for her birthday, so whilst I didn't actually make any money, I saved myself fifteen quid by not getting her a birthday present.
Each questionairre took between ten and twenty minutes to complete, multiple choice, no writing. Eventually you could learn what options would not lead to further questions as they all followed roughly the same path. The last questions were always the same (age, sex, location, education etc.) and annoyingly it wouldn't save that info, but you could write down anything if you wasn't that keen on the company who were asking questions.
From what I remember it didn't lead to a marked increase in spam emails either.