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@dancox
I personally don't see the need to link the two events, but I have no problem whatsoever with the two coinciding. I would place the emphasis on getting people to participate rather than trying to organise a grandiose party/art exhibition/film festival/bbq with live bands and dj's... as nice as that may be, the effort that goes into organising such an event seems to be it's downfall - with all due respect.
I think we need to get together, organise a route and get people's opinions and ideas on the kind of race we want to put on and go from there. I would personally avoid using the term "alleycat" or even using that format or style of race as there is no messenger scene here in Brighton.
We get someone preferably with some illustration or graphic design skills (shouldn't be difficult in Brighton) to make some flyers/spoke cards to advertise the race, get some people to man checkpoints or whatever, do the race then get together at the pub or the beach or something afterwards.