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@Fausto
Don't be weak. Don't be a wanker...?
Perhaps (only) searching for an all encompassing catch phrase might be a bit selling "our" side of the argument a bit short. The point needs to be made no matter how lengthy the wording is. Sure, it needs to be to the point, but not at the risk of the point being missed. I liked Scully's little paragraph earlier in thread. catch phrase + tagline kinda works.
or maybe "I'm riding here!"
http://www.youtube.com/watch?v=c412hqucHKw