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@James1822
Walking up upper st martin's lane today there was a disparate group of gents in various outfits chasing after random cyclists. They called out to a couple of hipsters going south towards to trafalgar square, but couldn't get their attention. They had more luck with a lad on a bmx and about 6 of them jogged behind him up st martin's lane shouting some bizarre refrain I couldn't quite catch. Possibly promoting a play or shooting an ad, but it was pretty eccentric.