distributors are seen as essential to manage the brand in that country (warranties/promotion etc) manufacturers are not going to bypass a distributor directly. merlin on-one get round this by being a manufacturer of bikes.
Brixton Cycles are a workers co-op but to get a chain of those together and supply them outside the distributor network would require staff/warehousing/transport etc, a bit like a distributor really.
distributors are seen as essential to manage the brand in that country (warranties/promotion etc) manufacturers are not going to bypass a distributor directly. merlin on-one get round this by being a manufacturer of bikes.
Brixton Cycles are a workers co-op but to get a chain of those together and supply them outside the distributor network would require staff/warehousing/transport etc, a bit like a distributor really.