So if I offered 24hr, around the clock support or something and then just left an answering machine on, would I not be hauled up for not actually providing what I claimed?
As long as you also indicate that's what you'd be doing, then it's OK by the ASA.
As long as you also indicate that's what you'd be doing, then it's OK by the ASA.
This is currently being reviewed, with a consultation finishing next week: http://www.asa.org.uk/Media-Centre/2011/CAP-and-BCAP-consultations-on-Up-to-and-Unlimited-Claims.aspx
Previous ASA responses and commentary:
http://www.thinkbroadband.com/news/3701-500mb-usage-allowance-passes-asa-unlimited-test.html
http://www.asa.org.uk/ASA-action/Adjudications/2009/1/The-Carphone-Warehouse-Ltd/TF_ADJ_45595.aspx
http://www.techdigest.tv/2009/01/mobile_phone_co.html
http://www.wired.co.uk/news/archive/2010-06/17/o2-was-right-to-ditch-unlimited-iphone-4-data-plans