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@deleted
Here goes an explanation with the key points highlighted.
Sorry if it seems patronising, but frankly, since you seem incabable of understanding, I thought I'd spell it out.
It doesn't matter which its for, as inherently in naming it the 'thinking' person's you tickle all people's desire to be seen as intelligent. Are you with me?
Good.
So in labelling it that- you make it more desirable, just like Taste the Difference at Sainsbury's. For the most part, you'd be hard pressed to notice the difference but people still shell out the extra quids because it's a status purchase.