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@deleted
Is there a decent Cycling magazine that caters to women more specifically?
I feel thats a target demographic that could do with more coverage, seeing as the womens cycling in Britain is world class and interesting.
@ redrum, its clear that you've misunderstood the marketing or brand identity, because the reason for labelling something as the 'thinking' anything is to play on the inherent pride that any individual has of their own intelligence.
Hence why there are so many thing labelled with it.... Classic psychology.