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  • here is a really good article which sums up the liverpool policy for the next few years

    Soccernomics
    http://blogs.telegraph.co.uk/sport/paulkelso/100015034/soccernomics-why-liverpool-and-john-w-henry-will-not-beat-the-market-on-transfer-deadline-day/

    here are the 12 commandments

    1. A new manager wastes money on transfers: don’t let him
    2. Use the wisdom of crowds (take opinions on players from a number of coaches)
    3. Stars of recent World Cups or European Championships are overvalued: ignore them
    4. Certain nationalities are overvalued (Brazilians and Dutch, for example)
    5. Older players are overvalued
    6. Centre-forwards are overvalued; goalkeepers are undervalued
    7. Gentlemen prefer blondes; identify and abandon ’sight-based prejudices’ (blonde players are, sub-consciously, disproportionately popular with scouts because they stand out from a distance)
    8. The best time to buy a player is when he is in his early twenties
    9. Sell any player when another club offers more than he is worth
    10. Replace your best players even before you sell them
    11. Buy players with personal problems, and then help them deal with their problems
    12. Help your players relocate

    Interesting that the writer has missed off the number one conclusion of the book, which is that the most important factor in determining the success or otherwise of a club team is total spend on wages, as opposed to transfers.

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