Team Leopard

They iz well slow innit

I wuz ridding my whip the other day and this fella leanz art his van winda and tells me I iz well fast and should be in the tour de France and shit

And I wuz only on my beta bike, imagine how farst I could go wiv da bling bike, spok and anodised njs shizzle

I read that all out loud in a posh accent.

Just saw this - http://www.cyclesportmag.com/news-and-comment/cs-blog-an-open-letter-to-leopard-trek/
And it has confirmed that Trek are a bunch of wankers in my eyes. (Just my opinion).

I understand the thin with not putting 'The' in front of the name. Many bands have to correct radio presenters pointing out the lack of 'the'. But asking for it to be in capitals is just a piss take, shouting at people doesn't win fans.

• The team name is LEOPARD TREK. Please do not insert the word “Team” before LEOPARD TREK, in writing or conversation, as that is not part of the official name.
  
  • Please do not hyphenate LEOPARD TREK.
    
  • In written communication, LEOPARD TREK must be set in all caps.
    
  • In spoken communication, please use the appropriate pronunciation: LAY-oh-pard Trek.
    
    
    

Unreal.

I always pronounce it "Leppard"

Also not going to bother with internal doping controls.......model for the future of cycling teams eh Pat?

So, it's Team Leotard Freak.

Who does their PR? An intern?

Or maybe it's one of the five, yes five, team doctors, filling in his spare time?

3 weeks in yellow doesn't seem an unrealistic ambition, although now they've said it it won't happen, of course

• The team name is LEOPARD TREK. Please do not insert the word “Team” before LEOPARD TREK, in writing or conversation, as that is not part of the official name.
  
  • Please do not hyphenate LEOPARD TREK.
    
  • In written communication, LEOPARD TREK must be set in all caps.
    
  • In spoken communication, please use the appropriate pronunciation: LAY-oh-pard Trek.
    
    
    

Unreal.

I always pronounce it "Leppard"

As dickish as that is, I haven't seen a 'brand guide' for ANY company that doesn't sound as ridiculous. The more directives they have, the more the agency can charge.

As for the internal testing program, they (Nygaard) said that they WOULD conduct internal testing but they wouldn't use it as a PR tool.

Relevant response to noises being made about Leopard Trek's branding

http://cyclinginquisition.blogspot.com/2011/01/branding-marketing-and-corporate.html

Who does their PR? Edscoble?

Prolly

loving that it MUST be in caps, the comic sans of marketing.

"**In spoken communication, please use the appropriate pronunciation: LAY-oh-pard Trek."

In replying to anyone from Leotard Neck, please use the following phonetic: Fark roight orff, yooose cuntz

All spoken and written communication must be in BOLD.

All photographs must feature boobies.
**

It's pronounced fro-necked-it

Hippy. I've just had a strongly worded email from LAY-oh-park Trek legal team requesting the tile of this here internet forum thread be change immediately to reflect the corporate nature of LAY-oh-pard trek.

please retitle NotSaxoBankRly