Team Leopard

• The team name is LEOPARD TREK. Please do not insert the word “Team” before LEOPARD TREK, in writing or conversation, as that is not part of the official name.
  
  • Please do not hyphenate LEOPARD TREK.
    
  • In written communication, LEOPARD TREK must be set in all caps.
    
  • In spoken communication, please use the appropriate pronunciation: LAY-oh-pard Trek.
    
    
    

Unreal.

I always pronounce it "Leppard"

As dickish as that is, I haven't seen a 'brand guide' for ANY company that doesn't sound as ridiculous. The more directives they have, the more the agency can charge.

As for the internal testing program, they (Nygaard) said that they WOULD conduct internal testing but they wouldn't use it as a PR tool.